Marketing Products and the Branding Strategy in the Market

Question: Discuss about the marketing products and the branding strategy of the organization in the market? Answer: Introduction: The assignment is based on the marketing products and the branding strategy of the organization in the market. The researcher has conducted qualitative in-depth-interview of two students. They are the high school students and ready to go to the college. The researcher has arranged interview session for those students where they have to answer six questions. The researcher has provided the ladder diagram based on the answer of the students. In this context, the researcher has arranged the interview schedule for the organization called MetierHS, an institution for high school students. MetierHS provides several opportunities to the students such as internship, service learning opportunities and summer programs. Qualitative questions for first student Question 1: What is your favorite thing about the school? The favorite thing about the school is that special bonding with the students and teachers. Teachers behave friendly with the students and it encourages increasing the knowledge on a particular topic. Students are also helpful, as they do not bother to share notes and study materials with others in the schools. It helps in maintaining proper environment. The good institute needs the great group of teachers (Tuckman and Harper 2012). Therefore, the healthy relationship between teachers and students makes great institute. Question 2: What college would you like to attend in future? As per the first student, college must have multiple learning skills for the enhancement of knowledge. He would like to join a college where he can learn several opportunities of services. Now days, there are many institute that provides internships, service learning opportunities, summer programs (Flexer et al.2012). The Student wants to be engaged in a college that provide effective learning outcome so that he could secure the future. The college must provide different opportunities and social platform to the students to enhance the knowledge. Question 3: What is your educational goal after high school? As per the first student, he would like to have business relation education in future. The service opportunity is decreasing in the market, as the entire competition is high. The business learning process would help him to learn about the current market situation and the possibilities to start a new business. However, the new business would have many difficulties and threats in the market; the opportunity to success is high (Mikkonen et al. 2013). Through the engagement of applying new and innovative approaches, the business could get new height in the market (Cooley and Bickel 2012). Therefore, it will be a better option for him to build the career. Question 4: Why do you think that higher education is important for your further progress? As per the response of the student, it is clear and evident that school education is not enough for building the future of a student. In addition, the students can gain knowledge as well as wisdom after getting education from their higher studies. Question 5: What characteristics would make you different after taking admission in college? This particular student has opined that after taking admission in college, the student has to face a broader world than the school boundary. Opportunity would come to become associated with eminent professors of different fields. By exchanging views or opinions, they can build their personality (Romero and Ventura 2013). Question 6: Why do you think specification of a particular subject is needed after taking admission in college? According to the student, specification is highly needed in order to gain in-depth knowledge for a particular field. Otherwise, the entire study would be in general where the student would have limited knowledge and information in different streams. Concept of ladder diagram: The three basic key elements of the process are such as attributes (A), consequences (C), and values (V) (Bettinger et al.2013). These elements refer perceptual orientation of the products. Ladder diagram: The ladder diagram based on the answer of first student is provided below: Figure 1: Ladder diagram (Source: created by authors) Qualitative questions for second student: Question 1: What are your career goals? The prime career goal of the second student is to get a job in the government sector. Now days, every business has a risk factor and the competition is very high (Lawson and Lawson 2013). Therefore, the government sector is the most secure place to engage. As per second student, he would like to join the institute that provides actual training on the service based learning. There are some institutes like MatierHS, who provide all sorts of training facilities on the different service fields (Hill et al. 2013). The engagement with this type of institute would be helpful for the students to make future. Question 2: What are you most proud of? As per second student, he is most proud of his helping nature. He has helped his friends by giving the study-material. The notes and the study-material allow them to make good results in the examination. This habit of the student allows him to have great number of friends in the school. Question 3: What type of relation do you have with your teachers in the school? The teachers maintain friendly relation with the students. Teachers think that their friendly approaches towards the students help them to know the issues in an appropriate manner. The students clarify all questions related to their study so that they could perform well in the examination. The teachers listen to the student actively for helping them in difficult situation. Proper communication system facilitates the teachers to identify the difficulties in the particular subject (Romero and Ventura 2013). Question 4: Why do you think maintaining effective communication with the teachers in your school is essential? The students believe that maintaining a strong communication with the teachers is one of the most effective ways to gain detailed knowledge and understanding of a particular subject. Communication barriers prevent to share necessary problems with teachers regarding the subject matter. Question 5: What particular barriers have you faced while interacting with your teachers at classroom? This students coming from different culture and background has to face linguistic barriers and cultural barriers as well in order to interact with the students properly. Because of the cultural barrier, the student tends to keep aloof from the normal fellows (Tuckman and Harper 2012). Question 6: Why do you believe setting a future goal is important for a student? Before taking admission in college, setting the future aim is very much important. Specification of a particular subject is necessary for further progress. That is a reason every student should fix their target or aim at the very first stage. Ladder diagram: The ladder diagram based on the answer of second student is provided below: Figure 2: Ladder diagram (Source: Created by author) Conclusion: The qualitative questionnaires of the students help the researcher to get the practical information on the particular topic. In this context, the researcher has collected information from two students about their future objectives. The researcher has provided two different ladder diagrams based on the answers of both high-school students. It has shed lights on the in-depth qualitative research. 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